Gone are these days for this installation. For the LA MOIC, the sprinkle pool was limited to 3 minutes once they started the clock. Although, I do have to say, they have also improved their policies in regards to time! You still can only go forward in a pop-up (meaning you can’t go back to a room once you’ve moved forward) BUT there is no time limit on ANY of the rooms and exhibits! Yes, you read that right, no time limit! For those who have visited MOIC and infinity room like pop-ups, you know their money maker rooms usually have time limits as little as 45 seconds. So I definitely recommend a weekday and I recommend earlier time slots if you don’t want to fight for an empty gram photo. I didn’t leave til around 6pm (yes, I spent 4 hours here, don’t judge me) and when I left, there was a LONG line waiting to get in. My appointment was Thursday at 2pm and it worked out pretty well. I am NOT entirely bias though as I did report back on the Pint Shop Tasting rather objectively which you can read about here for that experience. I bought tickets on my own and I have honestly always found Museum of Ice Cream to be one of the better pop-ups I’ve attended. And no, this is not sponsored or anything. Long story short, is it worth it? Absolutely. Tickets launched this past October and you bet your bottom dollar I snagged tickets for their first opening week! I decided against a weekend day and tested my luck on a weekday instead for a chance of being less busy so I could have optimal time gramming and experiencing it without feeling or being rushed through the experience since quite frankly, the prices and fees are quite steep at $39 a pop with a $8.50 service charge. I legit stalked their ice cream truck during NYCC because I was so excited. I loved their LA location and I enjoyed their Pint Shop rendition last summer so I was so happy to hear that they were coming back to NYC finally. They’re still going strong with their own line of ice cream at Target stores. What started as a small experiment has become a national phenomenon as its products and merchandise can be found all around the country now in Target stores and even had a makeup collaboration with Sephora last year. They opened up a temporary pop-up called Pint Shop last summer I visited that you can read about here. It started here in NYC years ago and then migrated to LA, San Francisco and Miami before finally coming back home. But if you don’t, where have you been? It’s one of the OG pop-up Instagram havens. So what IS the Museum of Ice Cream? If you know, you know. The Museum of Ice Cream is back in town in NYC, it’s original hometown and it’s here to stay!
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